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Media Kit

Our Mission & Values

Our Mission

SheVille.org provides readers with information important to women’s lives and well-being. We focus primarily on the areas of education & health, business & finance, the arts & the environment. We are particularly interested in local & regional resources, organizations & events.  

Our Values

We value the distinctive character of locally owned business in our region.  Locally owned business has the unique opportunity to create and maintain jobs in a community and to keep revenue within the community that provides regional, social and economic stability.

We value and have as our guiding principles the ideals of diversity, creativity, balance, collaboration, compassion, sustainability & environmental preservation that challenge greed, exploitation & domination.

SheVille’s Commitment to our advertisers:

Our commitment is to promote local people, businesses, organizations and events. We provide a vehicle for our advertisers to have broad online presence about what they have to offer customers.  Our effective online marketing increases the public’s awareness of local businesses in a consistent manner because SheVille is available 24 hours a day, 7 days a week and is updated several times a week.

Subscribe to SheVille’s Newsletter, The FemmeSphere!  

SheVille.org of Western North Carolina is a one-of-a-kind women’s online, community magazine for everyone.  Contact Jean or Rain at (828)215-2915 or info@sheville.org


Would you like more people to know about your business? We can help. Here’s how.

Impressions and clicks are two important stats that an advertiser wants to know about. SheVille’s click-through percentage, that is clicks as a percent of impressions is high, which means our ads are well- targeted to our audience, 79% women, 21% men.

SheVille.org is uniquely a digital publication with upwards of 1,500 monthly unique visitors. On average, we have 65% new visitors and are increasing our readership steadily through social media advertising (FaceBook, Twitter, Instagram and bi-monthly email outreach). Since starting our social media campaign in 2017, we’ve had a

– 48.3% overall increase in total web visits

– 66.02% increase in unique visitors

– 13.38% decrease in bounce rate

– 18.89% increase in new visitors

– 164.58% increase in social referral traffic

– 168.18% increase in email referral traffic

SheVille has a bounce rate of less than 8%.  This means that a) our visitors are interested and engaged with our topics and b) we have a very faithful collection of visitors with close to 50% of our traffic being return traffic. This means that our advertisers have repeated exposure to an interested audience. The first rule of advertising is: once you’ve told them, tell them again. That kind of exposure leads to familiarity and ultimately customer conversion.

Overall, banner ads (Top and Sidebar ads) can expect to be served over 18,000 times in the first quarter. 

Starting the spring of 2017, SheVille has allocated a budget to increase web traffic for a projected goal of increasing unique visitors 30% month to month through the rest of 2017. 

Women drive 80% of consumer spending and influence 90% of all home purchases.  (Stats and Facts – Women by the Numbers)

Sheville.org online reader profile

Predominantly it’s women who are interested in services, products and events in Western North Carolina. They want to know about local places and people…You! We can help you develop a broad web marketing presence at an affordable rate.  Our ads start at just $120 per year and we know there is no other magazine that connects you with as many readers as SheVille for the price. Let us help you reach your target market.  info@sheville.org

Rain ~ sheville.rain@gmail.com
or call 828.215.2915
 

Submissions

How to submit material to SheVille for publication

We are continually interested in what is happening in WNC, what is of interest or necessity, what ideas, events and projects are out there, and who’s doing whatever that is good, fun, noteworthy, interesting, entertaining, inspiring, dot dot dot. We especially are looking for material that matches our mission and one of the primary content areas of the magazine. If you have a question about contributing to SheVille of WNC, just send us an email describing what you’d like to send in and we’ll get back to you shortly. Because we have a small staff, we can accept only original material that has been previously editorialized for publication. Please understand. 

Send everything to info@sheville.org.

All material submitted to SheVille of WNC remain the property of the originator.

 


SheVille History and Ribbon Cutting for the New SheVille.org with Friends on the Asheville Trolly

( The “new” SheVille.org of WNC Ribbon Cutting graduation week-end, spring 2005 the crew and SheVille supporters sipping wine, riding through town on the Asheville Trolley, singing “Me and Bobbie McGee” along with the string band at the back.)

SheVille (that’s Asheville without the “A”) was begun in 1997 by Leigh Wilkerson as a small, local news, events and advertising vehicle solely for the lesbian community in Western North Carolina. In January 2005 the name SheVille was purchased and registered as a trademark by Va Boyle and Jean Cassidy. Their idea was to create an inclusive, online women’s magazine that would easily and affordably bring greater visibility for small, regional communities in the web marketplace. The first crew who helped SheVille.org come to life included Anne-Marie Dany, Kathryn Bradley, Kerry Daniel, Corrianne Billings and Jo Foster.

Over the next five years efforts were focused on finding and developing content that was important to our readers and in deciding how that information could be presented online in a visually pleasing manner.  Along with this consideration we had to hone our business and marketing plans to match aour mission of offering appealing and affordable advertising. By the end of 2010 SheVille was ready to debut as a Woman’s Online Community Magazine with over 500 pages enjoyed by a large readership averaging 300,000 hits a month and 2500 unique monthly visitors initially.

Projections s of 2012 SheViille had “come of age”. In responding to requests nationally for a SheVille presence in other states and regions, SheVille is assessing plans to be introduced to other regional markets, consequently the current SheVille will now be known as SheVille of Western North Carolina. Other SheVille communities will have their own regional identification, e.g. SheVille of  Rehoboth Beach. Since 2012 SheVille’s monthly hits have averaged over one million/month with 4500 unique visitors each month. 

We’re working on plans currently to move SheVille into a Co-Op business structure.  Stay tuned …

Jean and Va 

SheVille Focus Group:

Our focus group members provide us with their ideas and suggestions for SheVille.org.  We assess where we’re going and what changes and new ideas need to be implemented.  The task, of course, is limitless and that’s what makes it fun.  If you have an interest in being a part of a SheVille focus group please write and let us know, we’re interested!

 


Who We Are

Behind the Scenes


 

Jean Cassidy, Owner & Managing Editor

Jean grew up in Chicago. She spent her professional career in community mental health, helping develop and manage clinical mental health services at Hampton House, Detroit, Michigan, St. Joseph Hospital in Tampa.Florida, Catholic Rural Social Services in Cumming, Georgia, Psychological & Educational Consultants in Gainesville, Georgia and Mountain Area Health Education Center Ob/Gyn Residency Program in Asheville, North Carolina. She has been a member of the community chorus Womansong of Asheville since 1996. She’s been at the helm of SheVille.org since its rebirth in 2005. She is a writer and poet with her first published book of poetry titled Toward the Clearing through Main Street Rag, 2014.

 

Va Boyle, Owner and Consultant

Va (Virginia) was born in Malvern, Arkansas, the youngest of five. She is a doctoral level (PhD) clinical psychologist with expertise in children, family, couple, and group psychotherapy. She developed and directed a program for severely emotionally disturbed children and adolescents in Brunswick, Georgia. For over ten years she taught undergraduate and graduate students in the areas of child development and emotionally disturbed youth. She owned and managed a private, clinical practice first in Georgia, then in North Carolina for over twenty-five years. Va has lived in WNC since 1995.

 

Rain Hummingbird, Marketing Manager

Rain grew up in Connecticut where her career path began in sales and marketing. She then was co-owner of a glassblowing studio for many years, greatly enjoying the art scene while managing the business and handling all sales and marketing. After moving to Western North Carolina in 2005, an area she loves and calls ‘home’, Rain’s intuitive practice in animal communication and Reiki evolved and flourished. Visit Rain’s website at: www.rainhummingbird.com. When she is not doing consultations for clients or working with SheVille advertisers, you can find Rain in her gardens communing with nature and animals. Contact Rain for SheVille advertising inquiries at rainhummingbird@gmail.com.

 

Dan Cropper, Technical Manager

Dan is president and CEO of The Straight Edge Companies & WNC Advertising. Every company is the by-product of its founder’s cumulative life experiences. After attaining advanced degrees in business from one of New York’s finest business schools and spending many years working within the confines of traditional advertising agencies and marketing services, Dan & Malena Cropper founded The Straight Edge Companies recognizing the fact that the old advertising and marketing approaches of the past several decades were no longer the path to grabbing new prospect attention and securing new business. Since its beginnings in 2004, The Straight Edge Companies have grown into a nation-wide network of marketing production professionals spanning the country and making a tangible difference in the bottom lines of hundreds of client companies. The Straight Edge Companies are small and privately owned. Visit Dan’s website here: Straight Edge Website

 

Louise Bahia Thompson, Social Media Manager & Designer

Louise completed her Bachelor of Fine Arts at the University of North Carolina at Asheville. She received a $2,500 Summer Grant Award in 2014 for her Undergraduate Research “Challenging the Feminine: Gender Tropes in Classical Painting.” She is a Masters of Fine Arts candidate at Syracuse University’s College of Visual + Performing Arts Fall 2016. See her work and contact her on her website.

 


SheVille Focus Group

Our focus group members provide us with their ideas and suggestions for SheVille. We assess where we’re going and what changes and new ideas need to be implemented. The ideas are limitless, of course, and that’s what makes it fun. 

If you have an interest in being a part of a SheVille focus group please write and let us know, we’re interested!


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