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Business & Money

A prime function of SheVille is the promotion,  support and affordable advertising offered to small businesses in Asheville and Western North Carolina.  In this section we intend to provide helpful information for business and financial self-sufficiency.  Sheville.org offers opportunities for women in business and  business owners generally, to advertise their businesses and to write educational information about their product(s) or services.  Support for independent businesses of all kinds is the bedrock of all local communities.
OnTrack Women’s Financial Empowerment Center     Self-Help Credit Union and Financial Services     The Community Foundation of Western North Carolina     Small Business and Technology Development Center     AB Tech Small Business Center     Western Women’s Business Center

YOUTH UN-CONFERENCE Building a Local Economy for Everyone, July 28, 8:30 – 4:30

Presented by Self-Help Credit Union

Features:  Workshops on “Making a Way out of No Way,” and on “Marketing Your Business,” Panels on “Resources for Youth” and “Building Wealth”/  Youth Entrepreneurs Giving Pitches for their Businesses / Youth Business Expo / Performances by youth, including dancing, marching, singing, spoken word/ hands-on activities, etc.


Time to Recycle Smarter

The United States has exported a third of its recyclables to China for many years without any issues. It worked well. Americans like to recycle and China wanted the materials to feed their manufacturing base.   However, beginning in 2013, China began to make a series of policies shifts to reduce the amount and types of recyclable materials into their country. 


Insider Bulletin: NORTH CAROLINA LEAGUE OF CONSERVATION VOTERS Action of the Week

Conservation Action: Fight Voter Suppression

Citizen conservation advocates have joined with other public interest organizations to fight against a new effort to suppress broad voter participation in North Carolina.

The NC House is scheduled to vote this afternoon on a proposed state constitutional amendment to require voters to show approved state photo identification before voting in person. The bill puts the amendment up for a vote this November, and would allow a lame duck special session including defeated legislators to implement the voter ID requirement before January. The process is designed to allow the current partisan supermajority to enact the nation’s most stringent limitations on voter rights and unfairly disadvantage poor, elderly, young, and minority voters in the future.  Continue reading

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ASHEVILLE HABITAT FOR HUMANITY SEEKS TO RAISE $25,000 WITH CHALLENGE GRANT for 35th Anniversary House

Asheville, NC (May 23, 2018) – Asheville Area Habitat for Humanity is celebrating a “35 years and 500 families served” milestone the best way it knows how; by building a 35th Anniversary House. Key partner AvL Technologies stepped up with a lead gift, offering to match all donations to the house, dollar-for-dollar up to $25,000.


Three black teens are finalists in a NASA competition. Hackers spewing racism tried to ruin their odds.

By Perry Stein in the Washington Post

The three D.C. students couldn’t believe the news. They’d developed a method to purify lead-contaminated water in school drinking fountains, and NASA announced last month that they were finalists in the agency’s prestigious high school competition — the only all-black, female team to make it that far.  Continue reading


Data and Trust – 4 Painful Lessons from Facebook By Frank Grillo and Mark Blessington

If there was ever a doubt about the strategic nature of data, it should be long gone now. Facebook has made a public spectacle of what happens when you get your data strategy wrong. An early read on four macro-level lessons Facebook teaches us about data strategy is provided below.  An article is sent in by Mark Blessington


EQUAL PAY DAY: What You Need to Know about the Gender Wage Gap in 2017 and into 2018 !

 

Equal Pay Day 2017 is Tuesday, April 4, marking how far into the year that women must work to earn what men earned in the previous year. Women make up almost half of the workforce, are the sole or co-breadwinner in half of American families with children, and are graduating from college at higher rates than men. Yet, on average, women continue to earn considerably less than men. In 2015, women working full-time, year-round made only 80 cents for every dollar earned by men, a gender wage gap of 20 percent.


WOMEN’S MEDIA CENTER: YES Inclusion Riders!

Frances McDormand won the Academy Award for Best Actress and won our hearts when she asked all the female nominees to stand with her and told the Hollywood executives and power brokers to, “Look around, ladies and gentlemen, because we all have stories to tell and projects we need financed.  Don’t talk to us about it at the parties tonight – invite us into your office in a couple days, or you can come to ours – whichever suits you best – and we’ll tell you all about them … I have two words to leave you with tonight, ladies and gentlemen:  inclusion rider.” 


NORTH CAROLINA STATE POLICY WATCH – Q&A with state Court of Appeals candidates – the Calabria seat

As part of an ongoing effort to inform North Carolinians about the upcoming judicial elections, Policy Watch is publishing a Q&A with each person running for a statewide judicial office. Each of the 11 candidates was asked the same six questions, and their answers will appear throughout the week alongside those of their challengers.


ONTRACK FINANCIAL EDUCATION CALENDAR & Women’s Financial Education Center – July Money Matters

July 7th: In the week when many people are celebrating Independence Day, Anna Smith and Amanda Hunsucker connect listeners with OnTrack WNC programs to achieve Financial Freedom with education, counseling, coaching, action plans and support. 

July 14th: This year, “Bringing It Home” on Saturday July 28th will be an Un-Conference especially for the youth of our community. Learn more about the keynote speakers, workshops and youth expo from Self-Help Credit Union’sDewana Little, Marketing and Administrative Associate, and summer interns Stefanie Pertiller and Alexa Shook. 


Pisgah Legal’s 8th ANNUAL POVERTY FORUM , Making Ends Meet: WOMEN AND POVERTY IN WNC Thursday, October 4

Pisgah Legal’s 8th ANNUAL POVERTY FORUM with Kathryn Edin, Bloomberg Distinguished Professor of Sociology and
Public Health at Johns Hopkins University and author of “$2.00 a Day: Living on Almost Nothing in America.”
Tickets go on sale August 15. More details to come!


Check It Out!

SIDEBAR BANNER AD PACKAGES

(Refer to sidebar > for examples of each option.)

  • TEXT SIDEBAR AD  
  • $195/year  
  • TEXT SIDEBAR AD 300px by 150px   name, tagline & link. 
  • Business Directory Ad   
  • Shout-out of your business on our Facebook page
  • Email to Sign Up   
  • GRAPHIC SIDEBAR 
  • $300/year
  • a GRAPHIC SIDEBAR AD 300px by 150px link to website
  • Business Directory Ad
  • Shout-out of your business on our Facebook page
  • Email to Sign Up
  • PREMIUM GRAPHIC SIDEBAR 
  • $395/year
  • a PREMIUM GRAPHIC SIDEBAR AD 300px by 300px link to website
  • Business Directory Ad
  • Shout-out of your business on our Facebook page
  • Email to Sign Up

 

Send us your pre-designed Graphic Sidebar that is 300 pixels wide x 150 pixels high or your pre-designed Premium Graphic Sidebar that is 300 pixels by 300 pixels at high resolution in .gif or .jpg format.  We will be able to create a good sidebar for you most of the time if the jpgs are in high enough resolution. Should you require something other than what we can do in-house, please send your own completed .jpg according to the above specs. 

 In some cases we may need to charge a design fee in order to satisfy what you are asking us to do. This would be discussed and agreed upon ahead of time however. 

Should you want a Text Sidebar (300 x 150), we will create that at no extra charge. You need to send us two to three sentences about your business along with your web address.  Let us know the color palette you want us to use – Blue/Purple, Red/Rose or Green/Gold. The color choices of the Text Sidebars purposely compliment the colors in the SheVille logo and header.

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TOP BANNER AD PACKAGES

(Top Banners roam throughout the magazine at the top of each page. Refer to top of the page for examples of each option.)

**Premium Top Banners can be paid in two payments

You’ll also get a large complimentary Shop Local WNC Business Directory ad with a picture and link to your website.

Your ad will also be featured on the SheVille Facebook page and Twitter feed.

We publish only a limited number of top banners at a time so your business gets premium exposure throughout the year. Along with the Banner you get placement in the Business Directory, and two informational press releases through the year, that is, not an advertisement but rather information that is of use to our readers about your work. 

Send us your Banner 600 pixels wide x 132 pixels high at high resolution in .gif or .jpg format. If you’d like us to design your Top Banner send us the .jpgs you want to use. In some cases we will need to charge a design fee of $50.00.  

We will create your directory ad with information taken directly from your website.  You will see all your advertising for proofing and send us the ‘go ahead’ by email.

That’s it!

Payment Information

Email or call about advertising requests or questions:  info@sheville.org    or 828.215.2915

Once we know what you want we will send you an invoice. Payment is due in advance.

We accept PayPal or Credit Cards payment through PayPal. 

Call (828) 338-0217 or (828) 215-2915 or Email: sheville.rain@gmail.com  or info@sheville.org

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SHOP LOCAL WNC BUSINESS directory

For 120.00 per year you’ll get:

1. Your business description, contact information and your logo or picture – send a high resolution .jpg or .gif

2. A link to your website ( if you need a website created for your business, try www.1and1.com or call us )

3 An announcement of your business in SheVille’s Twitter feed and Facebook page

~ If you have two businesses, list both businesses for a total of $175/year

Payment Information

Email or call about advertising:  info@sheville.org    or (828) 338-0217 or 828.215.2915

We accept PayPal and Credit Cards through PayPal

Payment is due in advance – your advertising will be published within a week

(Non-Profit Programs: If you would like to be included into our Shop Local Directory please write info@sheville.org or call 828-215-2915 for information about the process and special pricing….it’s easy!)

Call (828) 338-0217 or (828) 215-2915 or Email: sheville.rain@gmail.com  or info@sheville.org

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EVENTS, PRESS RELEASES & ANNOUNCEMENTS Advertising

SINGLE EVENT FULL PAGE  STAND-ALONE ADVERTISING for $75.00 we will:

~ publish your one time event such as a performance, book signing or book release for up to 6 months. 

ONGOING MONTHLY EVENTS ADVERTISING for $120.00/year we will:

~ publish your monthly events in one document up to 12 times throughout the year. 

SPECIAL EVENTS and ONGOING MONTHLY EVENTS ADVERTISING for  $240.00/year we will:

~ publish your monthly events’ document and up to 4 of your special ticketed events throughout the year. 

YOUR EVENTS WILL BE SEEN ON SHEVILLE.ORG for up to 6 months.

EVENT PUBLISHING includes your Press Release with active links and jpgs on:

1.SPECIAL EVENTS and NEWS sections of the magazine,

2. the SHEVILLE FRONT PAGE, 

3. the SHEVILLE COMMUNITY CALENDAR 

4. SHEVILLE FACEBOOK & SHEVILLE TWITTER as well as The FemmeSphere Newsletter

HOW TO REQUEST EVENT PUBLISHING 

Please EMAIL YOUR PRESS RELEASE in a ready-to-publish Word doc or in an email along with high resolution jpgs. 

EMAIL YOUR QUESTIONS AND PRESS RELEASE TO:  sheville.rain@gmail.com  or info@sheville.org

Note: Your announcement should be in the form of an offering that has useful content for our readership and fits with our mission. No”infomercials” please.  (All in-kind announcements are subject to space and editorial approval)

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IN-KIND SPONSORSHIP PACKAGE for non-profit program festivals & fundraisers

Because we believe that viable non-profit programs are essential to a healthy community,  SheVille.org has in-kind media sponsorship packages available.

SPACE FOR IN-KIND ADVERTISING IS LIMITED PER MONTH, so please send in your request as early as you can. Your press release will run for up to two months before the event.

WHAT MAKES SPONSORSHIP PACKAGES DIFFERENT  We will run a Top Banner (600 X 132) for your organization that announces your fundraiser. Banners roam throughout the magazine and give tremendous visibility.  Banners are especially effective as they offer a great visual for people looking for opportunities for volunteering or donating to our community. 

Your ad will also be featured in a full-page article with pic and links in the Special Events section of the magazine and on the  Front Page and our Facebook page, Twitter feed, Instagram and News. We refresh the placement of your information frequently during its stay. 

Send us your Banner 600 pixels wide x 132 pixels high at high resolution in .gif or .jpg format. If you’d like us to design your Top Banner send us the .jpgs you want to use. (In some cases we might need to charge a design fee of $50.00 depending on the complexity of what you want, but we will let you know should that be the case.)

There are no hidden fees associated with this offer as long as you provide us with your press release and the jpgs you want us to use.

This advertising package is valued at $500.00 to $750.00.  

WHAT WE ASK IN RETURN is that you send out the ad link you will receive to YOUR BOARD, FRIENDS AND FAMILIES, as well as including the name/logo SheVille.org as a media sponsor on your website and in sponsorship information for the event. 

Please also refer any local/regional businesses to SheVille who might be looking for good, affordable marketing for their business!  Call Rain (828) 338-0217 or  Jean (828) 215-2915 or Email: info@sheville.org

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More People Want to Know About Your Business – Let SheVille.org Help

The SheVille.org women’s online magazine is uniquely a digital publication providing you with a targeted advertising opportunity. Our audience consists of 79% women and 21% men. Women drive 80% of consumer spending and influence 90% of all home purchases. (Stats and Facts – Women by the Numbers) Our readers are predominantly women who are interested in services, products and events in Western North Carolina and who want to know about local places and people -You!

Our commitment is to promote local people, businesses, organizations and events, particularly local non-profit programs. We provide a vehicle for our advertisers to have broad online presence about what they have to offer customers.  Our online marketing increases the public’s awareness of  local businesses and social programs in a consistent way, because SheVille content is in-depth with over 600 pages and is available 24 hours a day, 7 days a week.  Our content is updated several times a week in order to provide fresh information with text links that helps us  rank well on search engines for targeted keywords.

 

  • We have over 600 pages in 16 categories of information concerning local, regional and global news and events important to women’s lives, health, the arts, the environment and the Western North Carolina region generally.

 

  • We are built and managed by local Asheville folks to support area businesses. For over twelve years, SheVille has had a reputation of inspiring our readers and being a valuable resource in our community. We value the distinctive character of locally owned business in our region which has the unique opportunity to create and maintain jobs in a community and to keep revenue within the community that provides regional, social and economic stability.

 

  • When you advertise with Sheville.org you connect with our loyal readership consisting of 40% returning visitors, 60% new visitors. SheVille’s bounce rate is very low at less than 8%. This means that that our readers are interested and engaged with our topics and that we have a very faithful collection of visitors. Our audience is in-depth and keen to read everything about Western North Carolina. Our site traffic means more visibility for you and more people getting information about your business.

 

  • Overall, Sidebar and Banner ads can expect to be served over 18,000 times in a quarter. That is a lot of new exposure for your business!

 

  • With Banner ads and Sidebar ads roaming throughout the publication and refreshing with each new page click, that means more repeated exposure to an interested audience for your business. The first rule of advertising is: once you’ve told them, tell them again. That kind of exposure leads to familiarity and ultimately customer conversion.

 

  • Our comprehensive and active Social Media presence and targeted outreach draw even more activity towards your ad and business. Through FaceBook, Twitter and Instagram, as well as our weekly e-newsletter targeted outreach, we continue to drive new visitors to the SheVille web magazine and expand exposure for our advertisers.

 


Business and Personal Financial Planning with Dawn Starks at SimpleMoneyPro.com

I have been a financial planner for over twenty years.  During that time, I have read just about every personal finance book under the sun.  Why do I torture myself so?  In the early days of my practice, I hosted a call-in radio show in Asheville, NC, called Money Matters.  For five years I spent an hour each Saturday morning discussing every financial topic imaginable. 


PROGRESSIVE WOMEN’S VOICES – the Women’s Media Center Training Program

Progressive Women’s Voices is the premier media and leadership training program in the country for women. Representing a range of expertise and diversity across race, class, geography, sexual preference, ability, and generation, participants receive advanced, comprehensive training and tools to position themselves as media spokeswomen in their fields, thereby changing the conversation on issues that fill headlines. Graduates join a network of alumnae who support each other in their media goals.


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