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Business & Money

A prime function of SheVille is the promotion,  support and affordable advertising offered to small businesses in Asheville and Western North Carolina.  In this section we intend to provide helpful information for business and financial self-sufficiency.  Sheville.org offers opportunities for women in business and  business owners generally, to advertise their businesses and to write educational information about their product(s) or services.  Support for independent businesses of all kinds is the bedrock of all local communities.
OnTrack Women’s Financial Empowerment Center     Self-Help Credit Union and Financial Services     The Community Foundation of Western North Carolina     Small Business and Technology Development Center     AB Tech Small Business Center     Western Women’s Business Center

Business and Personal Financial Planning with Dawn Starks at SimpleMoneyPro.com

I have been a financial planner for over twenty years.  During that time, I have read just about every personal finance book under the sun.  Why do I torture myself so?  In the early days of my practice, I hosted a call-in radio show in Asheville, NC, called Money Matters.  For five years I spent an hour each Saturday morning discussing every financial topic imaginable. 


North Carolina State POLICY WATCH – the Progressive Pulse

North Carolinians want the legislature’s judicial attacks to end. It’s time for lawmakers to listen.

By Jen Jones 

When the North Carolina General Assembly convenes in a few weeks for the 2018 legislative short session, lawmakers will once again be asked to consider new judicial voting maps. At last Friday’s meeting of the Joint Judicial Redistricting and Reform Committee, members evaluated three proposals that still appear intended, as one high-ranking official said last year, to affect the partisan makeup of our courts. 

Continue reading


Women’s Business Center Conference: Planting Seeds, Inspiring Growth June 21 – Registration is Open!

We invite you to join us at our 4th Annual Western Women’s Business Center Conference: Planting Seeds, Inspiring Growth, in partnership with A-B Tech Small Business Center. 

Online Registration Now Open for the 4th Annual WWBC Conference: Planting Seeds, Inspiring Growth click here to register


Data and Trust – 4 Painful Lessons from Facebook By Frank Grillo and Mark Blessington

If there was ever a doubt about the strategic nature of data, it should be long gone now. Facebook has made a public spectacle of what happens when you get your data strategy wrong. An early read on four macro-level lessons Facebook teaches us about data strategy is provided below.  An article is sent in by Mark Blessington


EQUAL PAY DAY: What You Need to Know about the Gender Wage Gap in 2017 and into 2018 !

 

Equal Pay Day 2017 is Tuesday, April 4, marking how far into the year that women must work to earn what men earned in the previous year. Women make up almost half of the workforce, are the sole or co-breadwinner in half of American families with children, and are graduating from college at higher rates than men. Yet, on average, women continue to earn considerably less than men. In 2015, women working full-time, year-round made only 80 cents for every dollar earned by men, a gender wage gap of 20 percent.


WOMEN’S MEDIA CENTER: YES Inclusion Riders!

Frances McDormand won the Academy Award for Best Actress and won our hearts when she asked all the female nominees to stand with her and told the Hollywood executives and power brokers to, “Look around, ladies and gentlemen, because we all have stories to tell and projects we need financed.  Don’t talk to us about it at the parties tonight – invite us into your office in a couple days, or you can come to ours – whichever suits you best – and we’ll tell you all about them … I have two words to leave you with tonight, ladies and gentlemen:  inclusion rider.” 


PROGRESSIVE WOMEN’S VOICES – the Women’s Media Center Training Program

Progressive Women’s Voices is the premier media and leadership training program in the country for women. Representing a range of expertise and diversity across race, class, geography, sexual preference, ability, and generation, participants receive advanced, comprehensive training and tools to position themselves as media spokeswomen in their fields, thereby changing the conversation on issues that fill headlines. Graduates join a network of alumnae who support each other in their media goals.


EQUAL RIGHTS AMENDMENT-NC Alliance Action, Education Legislative Program Calendar 2018

     Direct Action, Educating, Lobbying, Coalition Building  General Even Year Activities (mid-session Jan – Apr & short session May – July):

  • Constructs lobbying campaign to secure bill sponsors, co-sponsors for long session.
  • Develops legislative surveys.
  • Organizes plans to expand action teams.
  • Concentrates on ERA awareness building in the general population.
  • Formulates education campaign for legislators and general public.
  • Develops training materials for internal structure and legislative processes.

SHEVILLE.ORG SHOP LOCAL – WNC Business Directory

SheVille proudly presents those who support our Western North Carolina communities and enhance the economic viability of our region. We are committed to local shopping,because it’s the greener way to go and it bolsters the economy of Western North Carolina.  Our individual sponsors contribute their resources to our local non-profit programs as well, that help all of us live better, more fulfilled lives. WNC is home to a fantastic network of small businesses and we’re proud to support the great products and services they offer. Please note: all of our business advertisers support SheVille’s mission.


Three black teens are finalists in a NASA competition. Hackers spewing racism tried to ruin their odds.

By Perry Stein in the Washington Post

The three D.C. students couldn’t believe the news. They’d developed a method to purify lead-contaminated water in school drinking fountains, and NASA announced last month that they were finalists in the agency’s prestigious high school competition — the only all-black, female team to make it that far.  Continue reading


WNC NON-PROFIT PATHWAYS: Upcoming Workshops

Scroll down for details on the upcoming  WNC classes offered as part of the Duke Nonprofit Management Program.  Through this program, you can choose the classes that are most relevant for you, or dive into the full curriculum and earn a professional certificate from Duke. If you’re associated with a WNC nonprofit, you can qualify for Pathways’ half-tuition scholarships (please hurry, these scholarships are filling up fast).  Click here for more info about scholarships. 

Check It Out!

SIDEBAR BANNER AD PACKAGES

(Refer to sidebar > for examples of each option.)

  • TEXT SIDEBAR AD
  • $195/year  
  • TEXT SIDEBAR AD with company name & a sentence description of your business linked to your website. 
  • Complimentary Business Directory Ad   
  • Shout-out of your business on our Facebook page
  • Email to Sign Up   
  • GRAPHIC SIDEBAR AD
  • $300/year
  • a GRAPHIC SIDEBAR AD 300px by 150px linked to your website
  • Complimentary Business Directory Ad
  • Shout-out of your business on our Facebook page
  • Email to Sign Up
  • PREMIUM GRAPHIC SIDEBAR AD
  • $395/year
  • a PREMIUM GRAPHIC SIDEBAR AD 300px by 300px linked to your website
  • Complimentary Business Directory Ad
  • Shout-out of your business on our Facebook page
  • Email to Sign Up

 

Send us your pre-designed Graphic Sidebar that is 300 pixels wide x 150 pixels high or your pre-designed Premium Graphic Sidebar that is 300 pixels by 300 pixels at high resolution in .gif or .jpg format.  We will be able to create a good sidebar for you most of the time if the jpgs are in high enough resolution. Should you require something other than what we can do in-house, please send your own completed .jpg according to the above specs. 

 In some cases we may need to charge a design fee in order to satisfy what you are asking us to do. This would be discussed and agreed upon ahead of time however. 

Should you want a Text Sidebar (300 x 150), we will create that at no charge. You need to send us two to three sentences about your business along with your web address.  Let us know the color palette you want us to use – Blue/Purple, Red/Rose or Green/Gold. The color choices of the Text Sidebars purposely compliment the colors in the SheVille logo and header.

 ~~~~~~~~~~~~~~~~~~~~~

TOP BANNER AD PACKAGES

(Top Banners roam throughout the magazine at the top of each page. Refer to top of the page for examples of each option.)

**Premium Top Banners can be paid in two payments

You’ll also get a large complimentary Shop Local WNC Business Directory ad with a picture and link to your website.

Your ad will also be featured on the SheVille Facebook page and Twitter feed.

We publish only a limited number of top banners at a time so your business gets premium exposure throughout the year. Along with the Banner you get placement in the Business Directory, and two informational press releases through the year, that is, not an advertisement but rather information that is of use to our readers about your work. 

Send us your Banner 600 pixels wide x 132 pixels high at high resolution in .gif or .jpg format. If you’d like us to design your Top Banner send us the .jpgs you want to use. In some cases we will need to charge a design fee of $50.00.  

We will create your directory ad with information taken directly from your website.  You will see all your advertising for proofing and send us the ‘go ahead’ by email.

That’s it!

Payment Information

Email or call about advertising requests or questions:  info@sheville.org    or 828.215.2915

Once we know what you want we will send you an invoice. Payment is due in advance.

We accept PayPal or Credit Cards payment through PayPal. 

Call (828) 338-0217 or (828) 215-2915 or Email: sheville.rain@gmail.com  or info@sheville.org

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SHOP LOCAL WNC BUSINESS directory

For 120.00 per year you’ll get:

1. Your business description, contact information and your logo or picture – send a high resolution .jpg or .gif

2. A link to your website ( if you need a website created for your business, try www.1and1.com or call us )

3 An announcement of your business in SheVille’s Twitter feed and Facebook page

~ If you have two businesses, list both businesses for a total of $175/year

Payment Information

Email or call about advertising:  info@sheville.org    or (828) 338-0217 or 828.215.2915

We accept PayPal and Credit Cards through PayPal

Payment is due in advance – your advertising will be published within a week

(Non-Profit Programs: If you would like to be included into our Shop Local Directory please write info@sheville.org or call 828-215-2915 for information about the process and special pricing….it’s easy!)

Call (828) 338-0217 or (828) 215-2915 or Email: sheville.rain@gmail.com  or info@sheville.org

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IN-KIND SPONSORSHIP PACKAGE for non-profit program festivals & fundraisers

Because we believe that viable non-profit programs are essential to a healthy community,  SheVille.org has in-kind media sponsorship packages available.

SPACE FOR IN-KIND ADVERTISING IS LIMITED PER MONTH, so please send in your request as early in the year as you can. Your press release will run for up to two months before the event.

WHAT MAKES SPONSORSHIP PACKAGES DIFFERENT we will design a Top Banner for your organization that announces your fundraiser. Top Banners as well as Sidebar Banners roam throughout the magazine and give tremendous visibility.  Banners are especially effective as they offer great visibility for people looking for opportunities for volunteering or donating to our community. 

Your ad will also be featured in a full-page article with pic and links in the Special Events section of the magazine and on the SheVille Facebook page and Twitter feed. We refresh the placement of the article frequently during its stay. 

Send us your Banner 600 pixels wide x 132 pixels high at high resolution in .gif or .jpg format. If you’d like us to design your Top Banner send us the .jpgs you want to use. (In some cases we will need to charge a design fee of $50.00, but we will let you know should that be the case)

There are no hidden fees associated with this offer as long as you provide us with your press release and the jpgs you want us to use.

This advertising package is valued at $500.00 to $750.00.  

WHAT WE ASK IN RETURN is that you send out the ad link you will receive to YOUR BOARD, FRIENDS AND FAMILIES, as well as including the name/logo SheVille.org as a media sponsor on your website and in sponsorship information for the event. 

Please also refer any local/regional businesses to SheVille who might be looking for good, affordable marketing for their business!  Call  (828) 338-0217 or (828) 215-2915 or Email: info@sheville.org

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EVENTS, PRESS RELEASES & ANNOUNCEMENTS Advertising

SINGLE EVENT FULL PAGE  STAND-ALONE ADVERTISING for $75.00 we will:

~ publish your one time event such as a performance, book signing or book release for up to 6 months. 

ONGOING MONTHLY EVENTS ADVERTISING for $120.00/year we will:

~ publish your monthly events in one document up to 12 times throughout the year. 

SPECIAL EVENTS and ONGOING MONTHLY EVENTS ADVERTISING for  $240.00/year we will:

~ publish your monthly events’ document and up to 4 of your special ticketed events throughout the year. 

YOUR EVENTS WILL BE SEEN ON SHEVILLE.ORG for up to 6 months.

EVENT PUBLISHING includes your Press Release with active links and jpgs on:

1.SPECIAL EVENTS and NEWS sections of the magazine,

2. the SHEVILLE FRONT PAGE, 

3. the SHEVILLE COMMUNITY CALENDAR 

4. SHEVILLE FACEBOOK & SHEVILLE TWITTER as well as The FemmeSphere Newsletter

HOW TO REQUEST EVENT PUBLISHING 

Please EMAIL YOUR PRESS RELEASE in a ready-to-publish Word doc or in an email along with high resolution jpgs. 

EMAIL YOUR QUESTIONS AND PRESS RELEASE TO:  sheville.rain@gmail.com  or info@sheville.org

Note: Your announcement should be in the form of an offering that has useful content for our readership and fits with our mission. No”infomercials” please.  (All in-kind announcements are subject to space and editorial approval)

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More People Want to Know About Your Business

Let SheVille.org Help

The SheVille.org women’s online magazine is uniquely a digital publication providing you with a targeted advertising opportunity. Our audience consists of 79% women and 21% men. Women drive 80% of consumer spending and influence 90% of all home purchases. (Stats and Facts – Women by the Numbers) Our readers are predominantly women who are interested in services, products and events in Western North Carolina and who want to know about local places and people -You!

 

  • We have over 700 pages in 16 categories of information concerning local, regional and global news and events important to women’s lives, health, the arts, the environment and the Western North Carolina region generally.

 

  • We are built and managed by local Asheville folks to support area businesses. For over twelve years, SheVille has had a reputation of inspiring our readers and being a valuable resource in our community. We value the distinctive character of locally owned business in our region which has the unique opportunity to create and maintain jobs in a community and to keep revenue within the community that provides regional, social and economic stability.

 

  • When you advertise with Sheville.org you connect with our loyal readership consisting of 40% returning visitors, 60% new visitors exceeding 1800 hits per month. SheVille’s bounce rate is very low at less than 8%. This means that that our readers are interested and engaged with our topics and that we have a very faithful collection of visitors. Our audience is in-depth and keen to read everything about Western North Carolina. Our site traffic means more visibility for you and more people getting information about your business.

 

  • Overall, Sidebar and Banner ads can expect to be served over 18,000 times in a quarter. That is a lot of new exposure for your business!

 

  • With Banner ads and Sidebar ads roaming throughout the publication and refreshing with each new page click, that means more repeated exposure to an interested audience for your business. The first rule of advertising is: once you’ve told them, tell them again. That kind of exposure leads to familiarity and ultimately customer conversion.

 

  • Our comprehensive and active Social Media presence and targeted outreach draw even more activity towards your ad and business. Through FaceBook, Twitter and Instagram, as well as our bi-weekly e-newsletter targeted outreach, we continue to drive new visitors to the SheVille web magazine and expand exposure for our advertisers.

 


Market Your Business with SheVille.org

SheVille.org can assist you in reaching your target market to grow your business

–    Day or night, 24/7, between 2,500 and 4,500 readers are actively viewing the SheVille.org site and over 37,000 new visitors access SheVille every month. 

–   Over the past year, SheVille has received over 5,000 page visits daily with over 500 new visitors each day. At times we reach daily traffic of almost 14,000 page visits with traffic from over 1,700 new visitors. The result has been a monthly average of over 37,000 new visitors to SheVille every month. With premium ad placement locations available, some banner ads can expect to be served over 1 million times in the first six months. 

 –  “Women make over 85% of the consumer purchase decisions and influence over 95% of total goods and services purchased.” (Dawn Billings) 

–   Our readers are predominantly women who are interested in services, products and events in Western North Carolina.

–   Two-thirds of our readership are from the southeast U.S., people interested in WNC and often interested in vacationing here or relocating.  They want to know about local places and people…You!

–  You won’t find a more affordable advertising option than SheVille. With ads starting at just $110 per year, there is no other magazine that connects you with as many readers as SheVille does for the price. 

In addition to inspiring our readers and being a valuable resource for community interests in the WNC area, SheVille can help you develop a broad web marketing presence at a very affordable rate. SheVille can assist you in reaching your target market.                                                                                                  For more information email Rain ~  sheville.rain@gmail.com


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