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Data and Trust – 4 Painful Lessons from Facebook By Frank Grillo and Mark Blessington

If there was ever a doubt about the strategic nature of data, it should be long gone now. Facebook has made a public spectacle of what happens when you get your data strategy wrong. An early read on four macro-level lessons Facebook teaches us about data strategy is provided below.  An article is sent in by Mark Blessington

Lesson 1: Business Strategy Leads

The strength of your data strategy depends on your business strategy. Facebook’s business strategy, as interpreted from their actual behavior in the market, focuses on advertisers. Facebook is a media company. The Cambridge Analytica scandal involving data for 87 million users, and the subsequent revelation that most of Facebook’s 2 billion users probably had their public profiles scraped, demonstrates the low priority Facebook places on users and the high priority it places on advertisers. In his few public interviews, Mark Zuckerberg talks as if users are the true Facebook customer. We now see this is more fluff than substance. Facebook’s behavior reveals it is intensely focused on maximizing revenue and profits from advertisers.  Continue reading     

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SheVille Team

We are a one-of-a-kind magazine that provides local, regional, national and international information about women’s lives and education, performing and visual arts and writing, the environment, green living and sustainability and regional Western North Carolina business, people and events. “Villages preserve culture: dress, food and dance are a few examples. As villages grow in population and turn into towns, local cafes make way for large American chains. Handmade leather sandals are discarded for a pair of Western sneakers. Due to its small size, a village fosters a tight-knit sense of community. Justpeace.org explains the meaning of the African proverb, “It takes a village,” by stating that a sense of community is critical to maintaining a healthy society. Village members hold a wealth of information regarding their heritage: they know about the ancient traditions, methods of production and the resources of the land. When villages become dispersed or exterminated in times of war, this anthropological knowledge disappears. Large cities are not as conducive to growing and producing foods such as fruits and vegetables. Villages, on the other hand, usually have ample amounts of land and other resources necessary for growing conditions.” The Importance of Villages by Catherine Capozzi Our Mission SheVille.org provides readers with information important to women’s lives and well-being. We focus primarily on the areas of education & health, business & finance, the arts & the environment. We are particularly interested in local & regional resources, organizations & events.
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