to provide our readers with a current resource about local and regional people and events, women’s lives, education and health, sustainability and the environment, and the arts and arts education.
to feature those elements of community that energize, inspire and encourage diversity in collaboration
to promote and give affordable visibility to local and regional entrepreneurs, educators, farmers, artists and writers
to provide a safe and supportive web environment for our readers, advertisers and contributors
We value and have as our guiding principles the feminist ideals of diversity, creativity, balance, collaboration, compassion, sustainability, and environmental preservation that challenge greed, exploitation and domination.
We are a one-of-a-kind magazine that provides local, regional, national and international information about women's lives and education, regional performing and visual arts and writing, the environment, green living and sustainability and regional Western North Carolina businesses, people and events.
We give our advertisers affordable visibility because we have no printing nor distribution cost. Our staff efforts focus on making sure SheVille.org is prominent on the web with information that matches our mission.
See what's going on 24/7 at www.sheville.org and let us know what's important to you.
Jean Cassidy, Owner & Managing Editor
Jean grew up in Chicago and began her business career at age 8 as founder and CEO of “The Scrub Club” a cleaning business she began with neighborhood children. She spent her professional career in community mental health, helping develop and manage clinical mental health services at Hampton House, Detroit, Michigan, St. Joseph Hospital in Tampa.Florida, Catholic Rural Social Services in Cumming, Georgia, Psychological & Educational Consultants in Gainesville, Georgia and Mountain Area Health Education Center Ob/Gyn Residency Program in Asheville, North Carolina. She has been a member of the community chorus Womansong of Asheville since 1996. She's been at the helm of SheVille.org since its rebirth in 2005. She is a writer and poet with her first published book of poetry titled Toward the Clearing through Main Street Rag, 2014.
Dan Cropper, Technical Manager
Dan is president and CEO of The Straight Edge Companies & WNC Advertising. Every company is the by-product of its founder's cumulative life experiences. After attaining advanced degrees in business from one of New York's finest business schools and spending many years working within the confines of traditional advertising agencies and marketing services, Dan & Malena Cropper founded The Straight Edge Companies recognizing the fact that the old advertising and marketing approaches of the past several decades were no longer the path to grabbing new prospect attention and securing new business. Since its beginnings in 2004, The Straight Edge Companies have grown into a nation-wide network of marketing production professionals spanning the country and making a tangible difference in the bottom lines of hundreds of client companies. The Straight Edge Companies are small and privately owned. Visit Dan's website here: Straight Edge Website
Va Boyle, Owner and Consultant
SheVille Focus Group:
Our focus group members provide us with their ideas and suggestions for SheVille.org. We assess where we're going and what changes and new ideas need to be implemented. The task, of course, is limitless and that's what makes it fun. If you have an interest in being a part of a SheVille focus group please write and let us know, we're interested!
An Historic Note
SheVille (that's Asheville without the "A") was begun in 1997 by Leigh Wilkerson as a small, local news, events and advertising vehicle solely for the lesbian community in Western North Carolina. In January 2005 the name SheVille was purchased and registered as a trademark by Va Boyle and Jean Cassidy. Their idea was to create an inclusive, online women's magazine that would easily and affordably bring greater visibility for small, regional communities in the web marketplace. The first crew who helped SheVille.org come to life included Anne-Marie Dany, Kathryn Bradley, Kerry Daniel, and Jo Foster.
Over the next five years efforts were focused on finding and developing content that was important to our readers and in deciding how that information could be presented online in a visually pleasing manner. Along with this consideration we had to hone our business and marketing plans to match our mission of offering appealing and affordable advertising. By the end of 2010 SheVille was ready to debut as a Woman's Online Community Magazine with over 900 pages enjoyed by a large readership averaging 300,000 hits a month and 2500 unique monthly visitors initially.
As of 2011, SheViille had "come of age". In responding to requests nationally for a SheVille presence in other states and regions. SheVille plans to be introduced to other regional markets, consequently the current SheVille will now be known as SheVille of Western North Carolina. Other SheVille communities will have their own regional identification, e.g. SheVille of Rehoboth Beach. Since 2012 SheVille's monthly hits have averaged over one million/month with 4500 unique visitors each month.
Stay tuned ...