SheVille History and Ribbon Cutting for the New SheVille.org with Friends on the Asheville Trolly
( The “new” SheVille.org of WNC Ribbon Cutting graduation week-end, spring 2005 the crew and SheVille supporters sipping wine, riding through town on the Asheville Trolley, singing “Me and Bobbie McGee” along with the string band at the back.)
SheVille (that’s Asheville without the “A”) was begun in 1997 by Leigh Wilkerson as a small, local news, events and advertising vehicle solely for the lesbian community in Western North Carolina. In January 2005 the name SheVille was purchased and registered as a trademark by Va Boyle and Jean Cassidy. Their idea was to create an inclusive, online women’s magazine that would easily and affordably bring greater visibility for small, regional communities in the web marketplace. The first crew who helped SheVille.org come to life included Anne-Marie Dany, Kathryn Bradley, Kerry Daniel, Corrianne Billings and Jo Foster.
Over the next five years efforts were focused on finding and developing content that was important to our readers and in deciding how that information could be presented online in a visually pleasing manner. Along with this consideration we had to hone our business and marketing plans to match aour mission of offering appealing and affordable advertising. By the end of 2010 SheVille was ready to debut as a Woman’s Online Community Magazine with over 500 pages enjoyed by a large readership averaging 300,000 hits a month and 2500 unique monthly visitors initially.
Projections s of 2012 SheViille had “come of age”. In responding to requests nationally for a SheVille presence in other states and regions, SheVille is assessing plans to be introduced to other regional markets, consequently the current SheVille will now be known as SheVille of Western North Carolina. Other SheVille communities will have their own regional identification, e.g. SheVille of Rehoboth Beach. Since 2012 SheVille’s monthly hits have averaged over one million/month with 4500 unique visitors each month.
We’re working on plans currently to move SheVille into a Co-Op business structure. Stay tuned …
Jean and Va
SheVille Focus Group:
Our focus group members provide us with their ideas and suggestions for SheVille.org. We assess where we’re going and what changes and new ideas need to be implemented. The task, of course, is limitless and that’s what makes it fun. If you have an interest in being a part of a SheVille focus group please write and let us know, we’re interested!