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WHY WEB MARKETING WORKS

1.When you market yourself on the web you are always open for business.

2.Web advertisers can be seen at home, at work, or anywhere shoppers can connect to the web.

3.Shoppers can access your website anytime of the day or night. In fact, Sheville finds that the highest readership traffic is from 3:00 PM to 5:00 PM and 9:00 PM to 2:00 AM.

4.Local, national and international buyers can easily find out about your product. That’s one reason to keep your website information current.

5.People using the Internet for business use it to research products and services – on their own time, not yours, and they are informed buyers. Just ‘google’ any topic of interest to you and see what comes up.

6.Businesses that don’t have curbside presence use the web for storefront visibility. It is important not only to have a good website but optimize your website, to bring shoppers to your product quickly.

7.Web readership and marketing is rapidly increasing while other media are either plateauing, or decreasing. In the December 12, 2006 issue of Business Week , Catherine Holahan stated, “In fact, advertisers will soon spend as much money on the Internet as they do on the [radio] airwaves, according to a newly released eMarketer study.... By 2007, online advertising will bring in 6.8% of the total and, by 2008, it will bring in 8.1%—putting it well over radio.” In the same article, she points out the newspaper readership is down 50% in the last decade.

8.Web marketing is environmentally friendly and more affordable than print advertising. No tree will be cut, no gasoline used, and no time or energy expended in printing and distribution!

9.Web marketing is quick and flexible. It can bring readers/buyers to YOUR web site first.