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WMC Feature: Misogynistic Ads and the Oxygen of Publicity

Retro-sexist advertising may be presented as ironic, but it features the same, familiar images feminists rallied against decades ago, argues the author. What to do?

Compare two advertisements—both use a picture of a young, attractive, white woman to sell their product. Both women look sweetly perplexed and nervous. One, for the Mini Automatic, is taglined “For Simple Driving” and shows the model clutching a steering wheel and biting her lip, daunted at the task of driving a car. The other, for a Samsung camera, is taglined “Too Smart For Amy” with its model holding up the product and pouting adorably, eyes wide with confusion to show she is completely flummoxed by this complex piece of technology. Can you guess which one was made in 1970 and which one was released in 2012? Me neither.  Click here to read the entire article

SheVille Team

We are a one-of-a-kind magazine that provides local, regional, national and international information about women’s lives and education, performing and visual arts and writing, the environment, green living and sustainability and regional Western North Carolina business, people and events. “Villages preserve culture: dress, food and dance are a few examples. As villages grow in population and turn into towns, local cafes make way for large American chains. Handmade leather sandals are discarded for a pair of Western sneakers. Due to its small size, a village fosters a tight-knit sense of community. Justpeace.org explains the meaning of the African proverb, “It takes a village,” by stating that a sense of community is critical to maintaining a healthy society. Village members hold a wealth of information regarding their heritage: they know about the ancient traditions, methods of production and the resources of the land. When villages become dispersed or exterminated in times of war, this anthropological knowledge disappears. Large cities are not as conducive to growing and producing foods such as fruits and vegetables. Villages, on the other hand, usually have ample amounts of land and other resources necessary for growing conditions.” The Importance of Villages by Catherine Capozzi Our Mission SheVille.org provides readers with information important to women’s lives and well-being. We focus primarily on the areas of education & health, business & finance, the arts & the environment. We are particularly interested in local & regional resources, organizations & events.
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