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When women sign off emails as men, doors open. It’s like magic!

By   in The Guardian

Picture this: you’re a woman. You’ve got a great idea for a startup, but you’re having trouble getting people to work with you on it. You have a sneaking suspicion it’s because of your gender … although then again, it could all be in your head. What do you do?

Invent a male co-founder, of course.

A pair of artists and entrepreneurs named Penelope Gazin and Kate Dwyer elicited grim laughter from women all over this week when they revealed they’d done just that in their quest to get their startup off the ground.  Continue reading

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