Our Mission & Values
SheVille.org is a Women’s Online Community Magazine. Our primary areas of interest are women’s lives & health, local community, business & finance, the arts & writing, sustainability & the environment. SheVille’s featured articles focus attention on current progressive news about policies that impact women and families within the context of racial, gender, educational, and economic issues with special attention in the area of social justice. We believe that how it goes for women and families in a community determines how it goes for the community at large.
(Here’s more of the “new” SheVille.org of WNC Ribbon Cutting on graduation week-end, spring 2005 with the “crew” and SheVille supporters sipping wine, riding through town on the Asheville Trolley, singing “Me and Bobbie McGee” along with the string band at the back. We picked up folks along the way!)
SheVille (that’s Asheville without the “A”) was begun in 1997 by Leigh Wilkerson as a small, local news, events and advertising vehicle solely for the lesbian community in Western North Carolina. In January 2005 the right to the name “SheVille” was purchased from Leigh and registered as a trademark by Va Boyle and Jean Cassidy. Their idea was to create an inclusive, online women’s magazine that would easily and affordably bring greater visibility for small, regional communities in the web marketplace. The first crew who helped SheVille.org come to life included Anne-Marie Dany, Kathryn Bradley, Kerry Daniel, Corrianne Billings and Jo Foster.
Behind the Scenes
Jean Cassidy, Owner & Managing Editor
Jean grew up in Chicago. She spent her professional career in community mental health, helping develop and manage clinical mental health services in Detroit, Michigan; Tampa, Florida; Catholic Rural Social Services in Cumming, Georgia; Psychological & Educational Consultants in Gainesville, Georgia; and Mountain Area Health Education Center Ob/Gyn Residency Program in Asheville, North Carolina. She was a member of the Adrian Dominicans for 17 years, and the community chorus Womansong of Asheville since 1996. She’s been at the helm of SheVille.org since its rebirth in 2005. She is a writer and poet with her first published book of poetry titled Toward the Clearing through Main Street Rag, 2014.
Va Boyle, Owner and Consultant
Va (Virginia) was born in Malvern, Arkansas, the youngest of five. She is a doctoral level (PhD) clinical psychologist with expertise in children, family, couple, and group psychotherapy. She developed and directed a program for severely emotionally disturbed children and adolescents in Brunswick, Georgia. For over ten years she taught undergraduate and graduate students in the areas of child development and emotionally disturbed youth. She owned and managed a private, clinical practice first in Georgia, then in North Carolina for over thirty-five years. Va has lived in WNC, and been a member of Womansong of Asheville since 1995.
Rain grew up in Connecticut where her career path began in sales and marketing. She then was co-owner of a glassblowing studio for many years, greatly enjoying the art scene while managing the business and handling all sales and marketing. After moving to Western North Carolina in 2005, an area she loves and calls ‘home’, Rain’s intuitive practice in animal communication and Reiki evolved and flourished. Visit Rain’s website at: www.rainhummingbird.com. When she is not doing consultations for clients or working with SheVille advertisers, you can find Rain in her gardens communing with nature and animals. Contact Rain for SheVille advertising inquiries at email@example.com
Dan Cropper, Technical Manager
Dan is president and CEO of The Straight Edge Companies & WNC Advertising. Every company is the by-product of its founder’s cumulative life experiences. After attaining advanced degrees in business from one of New York’s finest business schools and spending many years working within the confines of traditional advertising agencies and marketing services, Dan & Malena Cropper founded The Straight Edge Companies recognizing the fact that the old advertising and marketing approaches of the past several decades were no longer the path to grabbing new prospect attention and securing new business. Since its beginnings in 2004, The Straight Edge Companies have grown into a nation-wide network of marketing production professionals spanning the country and making a tangible difference in the bottom lines of hundreds of client companies. The Straight Edge Companies are small and privately owned. Visit Dan’s website here: Straight Edge Website
Louise Bahia Thompson, Social Media Manager & Designer
Louise completed her Bachelor of Fine Arts at the University of North Carolina at Asheville. She received a $2,500 Summer Grant Award in 2014 for her Undergraduate Research “Challenging the Feminine: Gender Tropes in Classical Painting.” She is a Masters of Fine Arts candidate at Syracuse University’s College of Visual + Performing Arts Fall 2016. See her work and contact her on her website.
SheVille Focus Group:
Our focus/advisory group members provide us with their content ideas, suggestions and requests for content. The SheVille focus group is what we like to call “liquid and informal”…got it? Members are people who have knowledge/experience in these areas: Women & Children Education, Wage Equity & Employment, Reproductive Health, Maternal Health, Gender-based Violence, Racial & Gender Equality, the Environment/Climate/Sustainability.
We assess where we’re going and what changes and new ideas need to be implemented. The task, of course, is limitless and that’s what makes it fun.
If you have an interest in being a part of a SheVille focus group or have other ideas to share, please write Jean at firstname.lastname@example.org and let us know, we’re interested!
Jean Cassidy and Va Boyle
Because we believe that viable non-profit programs are essential to a healthy community, SheVille.org offers in-kind media sponsorship packages for all your important events.
SPACE FOR IN-KIND ADVERTISING IS LIMITED PER MONTH, so please send in your request as early as you can. Your press release will run for up to two months before the event.
The SheVille.org women’s online magazine is uniquely a digital publication providing you with a targeted advertising opportunity. Our audience consists of 79% women and 21% men. Women drive 80% of consumer spending and influence 90% of all home purchases. (Stats and Facts – Women by the Numbers) Our readers are predominantly women who are interested in services, products and events in Western North Carolina and who want to know about local places and people -You!
How to submit material to SheVille for publication
We are continually interested in what is happening in WNC, what is of interest or necessity, what ideas, events and projects are out there, and who’s doing whatever that is good, fun, noteworthy, interesting, entertaining, inspiring, dot dot dot. We especially are looking for material that matches our mission and one of the primary content areas of the magazine. If you have a question about contributing to SheVille of WNC, just send us an email describing what you’d like to send in and we’ll get back to you shortly. Due to volume, and because we have a small staff, we can accept only original material that has been previously editorialized and accepted for publication or published already. We hope you understand.
Send everything to email@example.com.
All material submitted to SheVille of WNC remains the property of the originator.
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