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Business & Money

A prime function of SheVille is the promotion,  support and affordable advertising offered to small businesses in Asheville and Western North Carolina.  In this section we intend to provide helpful information for business and financial self-sufficiency.  Sheville.org offers opportunities for women in business and  business owners generally, to advertise their businesses and to write educational information about their product(s) or services.  Support for independent businesses of all kinds is the bedrock of all local communities.
OnTrack Women’s Financial Empowerment Center     Self-Help Credit Union and Financial Services     The Community Foundation of Western North Carolina     Small Business and Technology Development Center     AB Tech Small Business Center     Western Women’s Business Center

NORTH CAROLINA STATE POLICY WATCH – The Cohen hearing: Michigan congresswoman skewers Mark Meadows’ Trump defense stunt

By 

Lawrence ‘insulted’ at GOP congressman claiming Trump isn’t racist since he hired Black official.

The U.S. House Oversight Committee hearing on Wednesday was as circus-like as you’d expect with Michael Cohen, President Donald Trump’s former lawyer, taking the stand. U.S. Rep. Brenda Lawrence (D-Southfield) had a big moment in which she called out a Republican congressman on a stunt during proceedings.  Continue reading


THE COLLIDER’S CLIMATE CITY EXPO April 2-3, 2019! 

Putting Climate City on the Map

recent article from U.S. News and World Report highlights how Asheville, North Carolina, has become an important hub of climate expertise. “But perhaps nothing has put Asheville on the map from a climate solutions and economic development standpoint quite like The Collider,” the article notes. Check out the article to learn more about the integral role we’ve played in earning Asheville, North Carolina, the moniker of “Climate City.”

Whether it’s Business, NextGen, Luminaries, Arts, Eats, Learn, or Faith, there’s an opportunity to engage in climate resilience and adaptation for you. 

How the media should respond to Trump’s lies

By 

A linguist explains how Trump uses lies to divert attention from the “big truths.”

President Donald Trump has hacked the media.

As Vox’s Ezra Klein argued recently, the press is in a lose-lose situation — and we all know it. Trump thrives on opposition, and often the media plays right into his hands, feverishly chasing every lie and half-truth he utters or tweets.


WOMEN & POWER Now Including Lena Waithe, Mazie Hirono, Gloria Steinem, Stormy Daniels, and more.

By the Editors of The CUT from Apple News Spotlight Photo portfolio by 

Women and Power isn’t a series about women’s empowerment. It’s a series about women and their relationship to power  how they get it, how they lose it, how they wield it, what they sacrifice for it, and, ultimately, what they hope power will help them achieve. It’s divided into four chapters that will be published on the Cut throughout the week. Click here to read more about the project and the women who participated.


Time to Recycle Smarter

The United States has exported a third of its recyclables to China for many years without any issues. It worked well. Americans like to recycle and China wanted the materials to feed their manufacturing base.   However, beginning in 2013, China began to make a series of policies shifts to reduce the amount and types of recyclable materials into their country. 


DO NO HARM LGBT Center Action News letter March, 2019

Do No Harm: In late February, the Do No Harm Act was reintroduced into Congress to amend the Religious Freedom Restoration Act (RFRA) of 1993. Originally passed as a response to a Supreme Court case which undermined the rights of religious minorities, in recent years interpretations of RFRA has been used to deny health care coverage for employees, claim exemptions to civil rights law, and impede justice in child labor and abuse cases.


Choose Joy, Create Money Magic

By Rachel Tanksley

Does this bring you joy?  I bet the majority of you have heard this phrase before.  It is the heart of “KonMari,” Marie Kondo’s tidying and organizing method.  I became intrigued by Marie Kondo when my daughter was a toddler.  She teaches a super-efficient, space saving technique of folding clothes where you can still see each piece of clothing at the same time.  Boy was I excited by the prospect of having tidy toddler dresser drawers.  If you’ve spent much time around toddlers, you know that dream vanished quickly.  However, one concept I did incorporate into my life is asking myself the question “does this bring me joy?” and then acting accordingly based on the answer.


WE’RE ASKING A FAVOR, PLEASE

FAVOR ONE:

PLEASE SEND US LOCAL, REGIONAL NEWS & EVENTS LINKS that you’d like to see featured in SHEVILLE.ORG – SPECIAL EVENTS, WOMEN’S LIVES & EDUCATION,  THE ARTS & THE ENVIRONMENT. Send links in an email to info@sheville.org. 

ADD YOUR EVENTS into the SheVille Community Calendar  Click here to go to the add events page


January 2019 – Introducing Malaprop’s Majority Owner, Gretchen Horn

Photo caption: Emöke B’Racz, right, said she has “total faith” in seventeen-year employee Gretchen Horn, left, as the new owner of Malaprop’s Bookstore/Cafe and Downtown Books & News. B’Racz will remain as founder and minority-owner of the business.

Veteran staff member Gretchen Horn became the majority owner of Malaprop’s Bookstore/Cafe and Downtown Books & News in January of 2019. Horn began working at Malaprop’s as a barista in 2001 and held the positions of Barista, Financial Manager, and Director of Finance and Operations. Despite the transition, B’Racz said she does not consider herself retired: “I don’t know how to retire. That’s my new job, to learn how to retire. But I’m up for it. I’m up for that challenge.”


ERA: Our Equality Pledge is up and running! See Who’s for Gender Equality in the U.S.

Dear Equality Warrior,

Our Equality Pledge is up and running!  

Let’s shine a warm, fuzzy light on the marvelous candidates who signed the Equal Means Equal Equality Pledge this week and committed to vote “yes” on ERA and equality for all Americans! 


A good summary of what happened this week in the NC General Assembly

Sent in by Diane Amos  July, 2018

• North Carolina: It’s truly astonishing how relentless North Carolina Republicans are in their ceaseless zeal to undermine democracy. This week, they called a blitzkrieg legislative session where they swiftly advanced two more measures to entrench their power by unfairly and arbitrarily tilting the playing field to their benefit.


Check It Out!

SIDEBAR BANNER AD PACKAGES

(Refer to sidebar > for examples of each option.)

  • TEXT SIDEBAR AD  
  • $195/year  
  • TEXT SIDEBAR AD 300px by 150px   name, tagline & link. 
  • Business Directory Ad   
  • Shout-out of your business on our Facebook page
  • Email to Sign Up   
  • GRAPHIC SIDEBAR 
  • $300/year
  • a GRAPHIC SIDEBAR AD 300px by 150px link to website
  • Business Directory Ad
  • Shout-out of your business on our Facebook page
  • Email to Sign Up
  • PREMIUM GRAPHIC SIDEBAR 
  • $395/year
  • a PREMIUM GRAPHIC SIDEBAR AD 300px by 300px link to website
  • Business Directory Ad
  • Shout-out of your business on our Facebook page
  • Email to Sign Up

 

Send us your pre-designed Graphic Sidebar that is 300 pixels wide x 150 pixels high or your pre-designed Premium Graphic Sidebar that is 300 pixels by 300 pixels at high resolution in .gif or .jpg format.  We will be able to create a good sidebar for you most of the time if the jpgs are in high enough resolution. Should you require something other than what we can do in-house, please send us your own completed .jpg according to the above specs. 

 In some cases we may need to charge a design fee in order to satisfy what you are asking us to do. This would be discussed and agreed upon ahead of time however. 

Should you want a Text Sidebar (300 x 150), we will create that at no extra charge. You need to send us two to three sentences about your business along with your web address.  Let us know the color palette you want us to use – Blue/Purple, Red/Rose or Green/Gold. The color choices of the Text Sidebars purposely compliment the colors in the SheVille logo and header.

 ~~~~~~~~~~~~~~~~~~~~~

TOP BANNER AD PACKAGES

(Top Banners roam throughout the magazine at the top of each page. Refer to top of the page for examples of each option.)

**Premium Top Banners can be paid in two payments

You’ll also get a large complimentary Shop Local WNC Business Directory ad with a picture and link to your website.

Your ad will also be featured on the SheVille Facebook page and Twitter feed.

We publish only a limited number of top banners at a time so your business gets premium exposure throughout the year. Along with the Banner you get placement in the Business Directory, and two informational press releases through the year, that is, not an advertisement but rather information that is of use to our readers about your work. 

Send us your Banner 600 pixels wide x 132 pixels high at high resolution in .gif or .jpg format. If you’d like us to design your Top Banner send us the .jpgs you want to use. In some cases we will need to charge a design fee of $50.00.  

We will create your directory ad with information taken directly from your website.  You will see all your advertising for proofing and send us the ‘go ahead’ by email.

That’s it!

Payment Information

Email or call about advertising requests or questions:  info@sheville.org    or 828.215.2915

Once we know what you want we will send you an invoice. Payment is due in advance.

We accept PayPal or Credit Cards payment through PayPal. 

Call (828) 338-0217 or (828) 215-2915 or Email: sheville.rain@gmail.com  or info@sheville.org

~~~~~~~~~~~~~~~~~~~~~~~~

SHOP LOCAL WNC BUSINESS directory

For 120.00 per year you’ll get:

1. Your business description, contact information and your logo or picture – send a high resolution .jpg or .gif

2. A link to your website ( if you need a website created for your business, try www.1and1.com or call us )

3 An announcement of your business in SheVille’s Twitter feed and Facebook page

~ If you have two businesses, list both businesses for a total of $175/year

Payment Information

Email or call about advertising:  info@sheville.org    or (828) 338-0217 or 828.215.2915

We accept PayPal and Credit Cards through PayPal

Payment is due in advance – your advertising will be published within a week

(Non-Profit Programs: If you would like to be included into our Shop Local Directory please write info@sheville.org or call 828-215-2915 for information about the process and special pricing….it’s easy!)

Call (828) 338-0217 or (828) 215-2915 or Email: sheville.rain@gmail.com  or info@sheville.org

~~~~~~~~~~~~~~~~~~~~~~~~~~

EVENTS, PRESS RELEASES & ANNOUNCEMENTS Advertising

SINGLE EVENT FULL PAGE  STAND-ALONE ADVERTISING for $60.00 we will:

~ publish your one time event such as a performance, book signing or book release, fundraiser, etc. 

ONGOING MONTHLY EVENTS ADVERTISING for $120.00/year we will:

~ publish and refresh your monthly events in one document with a link to your website events throughout the year. 

SPECIAL EVENTS and ONGOING MONTHLY EVENTS ADVERTISING for  $240.00/year we will:

~ publish your monthly events’ document and up to 4 of your special ticketed events (stand-alone, full page) throughout the year. 

EVENT PUBLISHING includes your Press Release with active links and jpgs on:

1. SPECIAL EVENTS and NEWS sections of the magazine,

2. the SHEVILLE FRONT PAGE FEATURES

3. the SHEVILLE COMMUNITY CALENDAR 

4. SHEVILLE FACEBOOK & TWITTER, as well as The FEMMESPHERE Newsletter

HOW TO REQUEST EVENT PUBLISHING 

Please EMAIL YOUR PRESS RELEASE in a ready-to-publish Word doc or in an email along with high resolution jpgs. 

EMAIL YOUR QUESTIONS AND PRESS RELEASE TO:   info@sheville.org

Note: Your announcement should be in the form of an offering that has useful content for our readership and fits with our mission. No”infomercials” please.  (All in-kind announcements are subject to space and editorial approval)

~~~~~~~~~~~~~~

IN-KIND SPONSORSHIP PACKAGE for non-profit program festivals & fundraisers

Because we believe that viable non-profit programs are essential to a healthy community,  SheVille.org has in-kind media sponsorship packages available.

SPACE FOR IN-KIND ADVERTISING IS LIMITED PER MONTH, so please send in your request as early as you can. Your press release will run for up to two months before the event.

WHAT MAKES SPONSORSHIP PACKAGES DIFFERENT  We will run a Top Banner (600 X 132) for your organization that announces your fundraiser. Banners roam throughout the magazine and give tremendous visibility.  Banners are especially effective as they offer a great visual for people looking for opportunities for volunteering or donating to our community. 

Your ad will also be featured in a full-page article with pic and links in the Special Events section of the magazine and on the  Front Page and our Facebook page, Twitter feed, Instagram and News. We refresh the placement of your information frequently during its stay. 

Send us your Banner 600 pixels wide x 132 pixels high at high resolution in .gif or .jpg format. If you’d like us to design your Top Banner send us the .jpgs you want to use. (In some cases we might need to charge a design fee of $50.00 depending on the complexity of what you want, but we will let you know should that be the case.)

There are no hidden fees associated with this offer as long as you provide us with your press release and the jpgs you want us to use.

This advertising package is valued at $500.00 to $750.00.  

WHAT WE ASK IN RETURN is that you send out the ad link you will receive to YOUR BOARD, FRIENDS AND FAMILIES, as well as including the name/logo SheVille.org as a media sponsor on your website and in sponsorship information for the event. 

Please also refer any local/regional businesses to SheVille who might be looking for good, affordable marketing for their business!  Call Rain (828) 338-0217 or  Jean (828) 215-2915 or Email: info@sheville.org

~~~~~~~~~~~~~

More People Want to Know About Your Business – Let SheVille.org Help

The SheVille.org women’s online magazine is uniquely a digital publication providing you with a targeted advertising opportunity. Our audience consists of 79% women and 21% men. Women drive 80% of consumer spending and influence 90% of all home purchases. (Stats and Facts – Women by the Numbers) Our readers are predominantly women who are interested in services, products and events in Western North Carolina and who want to know about local places and people -You!

Our commitment is to promote local people, businesses, organizations and events, particularly local non-profit programs. We provide a vehicle for our advertisers to have broad online presence about what they have to offer customers.  Our online marketing increases the public’s awareness of  local businesses and social programs in a consistent way, because SheVille content is in-depth with over 600 pages and is available 24 hours a day, 7 days a week.  Our content is updated several times a week in order to provide fresh information with text links that helps us  rank well on search engines for targeted keywords.

 

  • We have over 600 pages in 16 categories of information concerning local, regional and global news and events important to women’s lives, health, the arts, the environment and the Western North Carolina region generally.

 

  • We are built and managed by local Asheville folks to support area businesses. For over twelve years, SheVille has had a reputation of inspiring our readers and being a valuable resource in our community. We value the distinctive character of locally owned business in our region which has the unique opportunity to create and maintain jobs in a community and to keep revenue within the community that provides regional, social and economic stability.

 

  • When you advertise with Sheville.org you connect with our loyal readership consisting of 40% returning visitors, 60% new visitors. SheVille’s bounce rate is very low at less than 8%. This means that that our readers are interested and engaged with our topics and that we have a very faithful collection of visitors. Our audience is in-depth and keen to read everything about Western North Carolina. Our site traffic means more visibility for you and more people getting information about your business.

 

  • Overall, Sidebar and Banner ads can expect to be served over 18,000 times in a quarter. That is a lot of new exposure for your business!

 

  • With Banner ads and Sidebar ads roaming throughout the publication and refreshing with each new page click, that means more repeated exposure to an interested audience for your business. The first rule of advertising is: once you’ve told them, tell them again. That kind of exposure leads to familiarity and ultimately customer conversion.

 

  • Our comprehensive and active Social Media presence and targeted outreach draw even more activity towards your ad and business. Through FaceBook, Twitter and Instagram, as well as our weekly e-newsletter targeted outreach, we continue to drive new visitors to the SheVille web magazine and expand exposure for our advertisers.

 


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