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Data and Trust – 4 Painful Lessons from Facebook By Frank Grillo and Mark Blessington

If there was ever a doubt about the strategic nature of data, it should be long gone now. Facebook has made a public spectacle of what happens when you get your data strategy wrong. An early read on four macro-level lessons Facebook teaches us about data strategy is provided below.  An article is sent in by Mark Blessington

Lesson 1: Business Strategy Leads

The strength of your data strategy depends on your business strategy. Facebook’s business strategy, as interpreted from their actual behavior in the market, focuses on advertisers. Facebook is a media company. The Cambridge Analytica scandal involving data for 87 million users, and the subsequent revelation that most of Facebook’s 2 billion users probably had their public profiles scraped, demonstrates the low priority Facebook places on users and the high priority it places on advertisers. In his few public interviews, Mark Zuckerberg talks as if users are the true Facebook customer. We now see this is more fluff than substance. Facebook’s behavior reveals it is intensely focused on maximizing revenue and profits from advertisers.  Continue reading     

SheVille Team

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