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TheRepresentationProjectGeneral 1

GREAT MODELS OF FATHERHOOD ON SCREEN in the Representation Project

Happy Father’s Day from The Representation Project! Fathers in the media are often portrayed in stereotypical and even insulting ways. Since the fathers that we see on screens send powerful messages about this important role, it’s helpful to reflect on how content producers choose to portray dads. Here are our picks for best and worst dad representations in entertainment media.

Viewers are all too familiar with the examples in the media of lackluster (or worse) fathers. It’s time to update some of the more outdated and harmful gender stereotypes about fathers in the media. Continue reading



A new study from Promundo finds that men between the ages of 18-30 who act out masculine stereotypes cost the U.S. over $15.7 billion annually. The pressure for young men to live up to expectations of “acting tough” is a costly public health crisis.

Promundo’s tabulation of masculinity’s cost is based on traffic accidents ($7.3B), suicides ($4.4B), depression ($2.4B), bullying and violence ($772M), sexual violence ($631M), and binge drinking ($181M) that are directly associated with “man box” expectations. The study makes the case that these costs correlate to lost labor costs, healthcare costs, legal expenses, decreased productivity, turnover costs, and reputational harm—mostly incurred by employers and taxpayers.

“Young men continue to be told that ‘being a man’ means using violence to resolve conflicts, refusing to seek help even if they need it, and sticking to rigid gender roles…young men who believe in the most restrictive ideas about manhood are consistently more likely to bully, binge drink, be in traffic accidents, harass, show signs of depression, and have considered suicide.”

The social costs of masculine stereotypes have been well documented. We now know that there are also economic costs affecting employers who fail to address these issues. This is why our work to liberate boys and men from the bonds of toxic masculinity is so vital. 

Take Action: Host a screening of The Mask You Live In in your community and in your workplace so the boys and men in your life know that they have the freedom to live a happier, healthier life.

SheVille Team

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