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SheVille History and Ribbon Cutting for the New with Friends on the Asheville Trolley

SVRibbonSharronJanetShinerSmaller 1SVRibbonBus 1Kathryn and CorrieSmaller

(Here’s more of the “new” of WNC Ribbon Cutting on graduation week-end, spring 2005 with the “crew” and SheVille supporters sipping wine, riding through town on the Asheville Trolley, singing “Me and Bobbie McGee” along with the string band at the back. We picked up folks along the way!)

SheVille (that’s Asheville without the “A”) was begun in 1997 by Leigh Wilkerson as a small, local news, events and advertising vehicle solely for the lesbian community in Western North Carolina. In January 2005 the right to the name “SheVille” was purchased from Leigh and registered as a trademark by Va Boyle and Jean Cassidy. Their idea was to create an inclusive, online women’s magazine that would easily and affordably bring greater visibility for small, regional communities in the web marketplace. The first crew who helped come to life included Anne-Marie Dany, Kathryn Bradley, Kerry Daniel, Corrianne Billings and Jo Foster.

Over the next several years efforts were focused on finding and developing content that was important to our readers and in deciding how that information could be presented online in a visually pleasing platform that had the flexibility we needed.  Along with this consideration we had to hone our business and marketing plans and skills to match our mission of offering appealing and affordable advertising. By the end of 2010 SheVille was ready to debut as a Women’s Online Community Magazine for WNC with over 400 pages enjoyed by a large readership locally, from the southeast and the U. S. Currently, we hear frequently from people coast to coast.

As of 2013 SheVille had “come of age”. In responding to requests nationally for a SheVille presence in other states and regions, SheVille is assessing the feasibility of being introduced to other regional markets, consequently the current SheVille will now be known as SheVille of Western North Carolina. Other SheVille communities would have their own regional identification, e.g. SheVille of Rehoboth Beach, etc. .

SheVille is NOT a non-profit, in case you wondered.  We’re currently considering plans to move SheVille into a Co-Op or Partnership business structure.  Stay tuned …

Jean and Va

SheVille Focus Group:

Our focus/advisory group members provide us with their content ideas, suggestions and requests for content.  The SheVille focus group is what we like to call “liquid and informal”…got it? Members are people who have knowledge/experience in these areas: Women & Children Education, Wage Equity & Employment, Reproductive Health, Maternal Health, Gender-based Violence, Racial & Gender Equality, the Environment/Climate/Sustainability.

We assess where we’re going and what changes and new ideas need to be implemented.  The task, of course, is limitless and that’s what makes it fun.  

If you have an interest in being a part of a SheVille focus group or have other ideas to share, please write and let us know, we’re interested! [email protected]

Jean Cassidy and Va Boyle


SheVille Team

We are a one-of-a-kind magazine that provides local, regional, national and international information about women’s lives and education, performing and visual arts and writing, the environment, green living and sustainability and regional Western North Carolina business, people and events.

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