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WMC Feature: Misogynistic Ads and the Oxygen of Publicity

Retro-sexist advertising may be presented as ironic, but it features the same, familiar images feminists rallied against decades ago, argues the author. What to do?

Compare two advertisements—both use a picture of a young, attractive, white woman to sell their product. Both women look sweetly perplexed and nervous. One, for the Mini Automatic, is taglined “For Simple Driving” and shows the model clutching a steering wheel and biting her lip, daunted at the task of driving a car. The other, for a Samsung camera, is taglined “Too Smart For Amy” with its model holding up the product and pouting adorably, eyes wide with confusion to show she is completely flummoxed by this complex piece of technology. Can you guess which one was made in 1970 and which one was released in 2012? Me neither.  Click here to read the entire article

SheVille Team

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